Raise your hand if you’re a “green builder” who sometimes doesn’t feel very green at all. Yeah, you’re not alone.
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Every industry has its own challenges.
Mattresses have to be comfortable without being squishy. Restaurants must cater to time-honored tastes with comfort dishes, yet innovate. Dog trainers have to instill fancy tricks but also teach their dogs not to bite toddlers, which just has to be hard.
Because occasionally … let’s not lie … we all want to bite toddlers.
The green building and landscaping industry, however, has it particularly rough. While green builders try to do their part to help the environment, there are some very un-environmental practices baked right into the job. Which means, unfortunately, green builders often have to take shortcuts that work against the very benefits they’re trying to provide. Benefits such as:
- Reduction of resource use
- Cleaner air, water and soil
- Better ecosystems for native plants and animals
- Smaller landfills and healthier oceans
If that depresses you, well, it should. (Can we go back to toddler jokes?) But it doesn’t need to end the conversation, which is what it too often does these days. Instead of throwing your hands in the air and concluding that there’s just “nothing to be done here,” let’s take a deep dive into exactly what’s going wrong – and what that means about potential solutions.